Social media analysis
WHAT IS SOCIAL MEDIA ?
Social media is a platform that provides information and virtual communication for people to use, also in this network we can sharing our interesting content or just simple to post our daily life.
Some of the famous social media website: Facebook, Instagram, pinterest, Tiktok, Twitter...
Why social media become popular ?
People usually use social media platform to promote themselves or communicated with other people. Especially, the artist often use social media to interact with their fans or audience, promote their reputation, give a notification... rather than use the website because these type of network are easy to access in and social media platform provided the consumer to comment on the media text they consume that help the artist know what's their audience think about them or simply can engage directly with their audience which the website cannot do it. In this day and ages, we can see that social media play an important role in our daily life because of their usefulness
Rex orange County social media
Instagram 1.9 million followers
Twitter 648,6k followers
Facebook 640k followers
Tiktok 450,4k followers (have the least followers)
Rex Orange County's Instagram analysis
Instagram links: https://www.instagram.com/rexorangecounty/
Content:
Rex Orange County usually use his instagram account to post the album releases, new song announcement, merchandise such as cloth, cup..., his brand's pop up store, world tour concert
Merchandise
Post some announcement of new product of his store. The product are cloths, jacket, mask, phone case printed his logo or brand name "Who Cares" for his fan to buy it. he also add the link of the store in the bio. In the last sentences he wrote " Go get it before it is gone" because the product is limited means that his fan need to purchase it quickly before it out of stock. As many fans are comment on his post " Restock Please" means that his goods is out of stock quite fast. This can be used as a way to maximize the sale for him.
Live event
There is a post about "World tour concert" announcement and starts in 2 weeks. He also wrote "some ticket left for a few shows" to maximize on the sale of ticket. Rex orange county put the link for audience to buy a ticket of the concert on his bio too
physical album release
Beside promote and announcement of the concert or album, new song release. Rex orange county just like everyone, posting the picture about his life, trip...
Daily life
Rosé followers on social media
Based on the research on 18/2/2023
Instagram: 67,4M followers
Facebook: 2M followers
TikTok: 32,2M followers
Rosé's Facebook analysis
Overall of her page (avatar, background, followers)
Rosé has 2M followers on Facebook, her avatar is her own picture (image from her latest solo mv album). The background was the day release her very first solo music video name "On The Ground". By doing this she can promote her music video and also notice to her fans/audience the day she published her music video on youtube to maximize on the view of watching, and be more popular to all the audience around the world
On the left side of the page was the intro of her include her name, nickname, her role in "BLACKPINK" band, below was her instagram link, the story of her tiktok content and her images at "Met Gala". Posting these above can help Rosé become more well known, increase her followers on facebook, instagram and tiktok as well as show her place in the Korean entertainment industry.
Announcement
Rosé posts announcements about upcoming albums including date/month/year of publication and details of what's on the album to notice her fans/audience to buy the album in time because these albums usually sell out very quickly after release. In addition, she often posts about the day released of her music products, the most recently is a cover video of the song "until I found you".This to maximize the sale of the album and in the view of her music media text
Concert
she often posts videos of BlackPink's concert (her band) so that her fans/ audience can watch that day's performance online when they can't afford to buy tickets or or they haven't bought it yet but the tickets are already sold out. In addition, she often posts pictures of her fans taking cute moments of her on social media. This shows how much she loves and appreciated her fans. Also, to helps her gain more love from the audience
Daily Life
Not only posting about her career, she also regularly posts photos of her normal day and her friends.There is a picture of her taking a bow with Nicki Minaj and Taylor Swift which shows that her career is going very well together at a party . This shows that she also often interacts with her fans.
Rosé's Instagram analysis
Rosé has 69.8M followers on Instagram, her avatar is her own picture (The same like Rosé's Facebook avatar) which is the way that Rosé build her own sense of branding. Below is the announcement of Mv released "Shut Down" by Black Pink (her band) and the Youtube link to Black Pink channels so that she can promote her band music video and also notice to her fans/audience that can increase in the views and get well known by many people around the world.
Announcement
Rosé also post the announcement of her new cover song and the released of the new album of her band to maximize the number of sale
COLLABORATION WITH BRANDS
Rosé currently a global ambassador of "Sulwashoo" which is the Korean cosmetic brand so she often post pics/video of "Sulwashoo" and tag the brand of the business below her post.It is a way to maximize the sale and build brand recognition . Beside being an ambassador, Rosé and her band also collaboration with some famous brand (the most recent is "oreo") which can shows that how much famous she is
ENGAGE WITH FANS
Beside work, Rosé also upload some pics taken from her fans of her and her band in the concert which is the way to engage with her fans and as a way to thank you to the fans who came to the concert. Moreover, she also post some her images when she was a child or some daily life images to update her life to her audience
Overview about Rosé's social media pages
By analysis both "FaceBook" and "Instagram". I find that Rosé follow a minimalistic concept on her social media as she just post some major elements such as "Announcement", "Merchandise", "Daily life" as all of the post having a simple text font so that the key things can look more stand out. This is also a sense of branding of Rosé
Ariana Grande followers on social media
Based on the research on 2/22/2023
Instagram: 357M followers
Twitter: deactivated her account
Facebook: 43M followers
Tiktok: 30M followers
Ariana Grande instagram analysis
Merchandise
Post about her new product (fragrance) and her own beauty brand call r.e.m beauty. She also post a pic in the lab that in the process of making a lipstick. In the last sentence, she wrote "learning from one of our amazing r.e.m beauty chemist " this makes the buyer feel safe about the quality of her cosmetics, to build trust from the customer and buy her product. There is a post she standing on the moon with the gun look like a lipstick (her cosmetic product) posing like he's holding a loudspeaker about to announce something and next to it she also tag @r.e.m.beauty to let the customer knows more about her brand. Ariana Grande also announce about her product now available nationwide and tell the customer where to buy it. All of these thing can maximize the sale for her
Live Concert and Pre-order CDs Announcement
Ariana Grande post the announcement of her world tour include the day, the location of the concert. This post is to notify her fans so they can buy tickets to attend to her concert. Next to it, Ariana Grande has post a pre-sale date that allow her fans to buy the ticket as fast as possible . Beside live concert, she also post about the announcement of her physical album and where to buy it. This can increase in her sale and ticker
Raise fund, Giving Away Free Therapy
Besides posting about her work, she also posts fund raising activities that she collaborate with to protect & trans youth fund. This fund use to fight for the right of trans youth. From this post, we can see that Ariana Grande really support the LGBTQ+ community. Moreover, she also post the giving away $1,000,000 in free therapy that she work with "better help" to inspired people to feel okay when asking for help and this give away is for people who needed a treatment. This is why she has a huge amount of fans
Daily life
Arian Grande often post about her normal life when she's not performing. she also revealed her boyfriend to the audience/fans. As we can see that she uses it to update and interact with her fans and shows that she really loves her fans
